Pre-Paid Legal Leads - Three Choices, What Is Most Productive?

Prepaid Legal leads can make the distinction between getting good results and defeat in your business. But, not all leads are born equal.

Whether you decide to buy leads or produce your own, there are 3 main "archetypes" or categories that you'll find advantageous in growing your Prepaid Legal business:

1. Possible customers. These individuals are interested in one of your products or services. If happy, they may be carefully introduced to your business with reasonable success. But, they didn't start with an interest in making a profit, and they're going to need a lot of coaching.

2. Opportunity seekers. These leads are looking for a way to make money. They may or may not be sincere, that's for you to ascertain. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your job will be to find the serious ones, allay their objections and guide them into your team.

3. Active network marketers. These individuals are already in an business, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of network marketing, and 2) they've demonstrated it with their money by joining a program.

The most valuable prepaid legal leads are those in the latter group: current MLMers.

Why?

Well, as mentioned above, you are sure they have an interest in making money with network marketing. You aren't going to hear them ask, "Is this one of those pyramid schemes?" and other such ridiculous questions. They're through that; they know better.

They also understand the industry better than someone who's never been in network marketing. So, once they sign up to your team and get up to speed, they'll yield results much faster (and with less instruction) than a normal person.

Lastly, they possibly know other active MLMers: their upline, front line, and even cross-line people they befriended at their company conference. These are the kind of people you want as a Prepaid Legal Associate in your group.

They're in a program, though, and not likely looking to initiate something new. It's your job to softly, and carefully, pique their interest without setting off any landmines.

The best way to do this is to lead with an offer that helps them in their existing organization... something unrelated to your business. Something generic, like marketing tools or coaching.

Earn their trust, and show your worth to them by helping them move forward with their existing business. Show them that, unlike their existing advisor, you are training them things that produce results. But make it clear that the only people who get your full focus are the people contributing to your financial success.

At that point, getting started with your team will be the next sensible move.

In conclusion, you can pursue potential customers, you can go after opportunity seekers, or you can pursue active network marketers. Of the three, active network marketers have the utmost potential to explode your downline with the least effort. Focus your energies there, and your check will never be the same.

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