Business Opportunity Lead - What They'll Certainly Not Tell You

Business opportunity lead vendors don't always tell you the complete story. They generally don't tell you where they're getting their traffic, what offer the lead responded to, or how often the lead will be sold.

Unfortunately, these three aspects are important to judging the quality of a business opportunity lead.

First, let's find the source of traffic.

To make this easy, let's consider an example from the real-world: billboard marketing.

We've all had the experience, before, you're driving down the road, merrily singing along to no matter what song's on the radio (or, if you're an internet marketing enthusiast like me, the latest training audio on CD,) when out of the blue a sign on the side of the highway catches your eye.

Aside from the exact billboard, and the advertisement put on it, can you guess the single greatest factor in its overall success? That's right: location, location, location.

Place your billboard on a rural country road, and you'll have "rural country" folks responding to your offer. However, place that same billboard advert on the main commuter route leading into the city and you'll get an entirely different business opportunity lead.

This is also true online. Is your business opportunity lead broker placing their advert on rural country roads (some crappy celebrity chat site,) or on the main thoroughfare for professional commuters? (The Wall Street Journal.)

Second, let's consider the "offer."

What did the advert assure the business opportunity lead? What is their expectation? They responded to the advert for a reason, and while your broker might be hinting that they're interested in a home business, that's not always the case.

Back when I still got leads, I remember buying a batch of business opportunity seeker leads from a new source.

After making my first hundred calls, it was noticeable to me that none of the leads I bought were serious about establishing a home business. Actually, they had been responding to an advert offering them a chance to get a free computer.

Thus, the offer is crucial and can't be ignored. It helps make the difference between a business opportunity lead that is enthusiastic, also excited, to discuss about your opportunity versus wasted money.

Lastly, knowing how often the business opportunity lead has (and ever will be) sold is crucial.

The truth is, your typical internet business opportunity lead is not ready to whip out their credit card and sign up for an opportunity straight away. Rather, they're inquisitive investigating carefully dipping their toe in the water and doing their research.

I can agree, it often takes time -- lots of time -- for somebody to make a decision to sign up for a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.

Just lately, I had someone join my team who had been on my email list, receiving periodic emails from me, for more than eight months. So, don't let an agent tell you, "This lead is yours, exclusively, for the first 30 days."

Then what? They get swamped by my competitors. No thank you.

So what's the answer?

Honestly, I quit purchasing leads altogether. After wasting literally a large amount purchasing every kind of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.

The truth is, generating your own leads is better. You handle the source of traffic, you control the offer (and so, the lead's expectation,) and they are yours exclusively to follow-up with until they're willing to become a member of your business opportunity.

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